Guest Post: Monetizing your Blog!

I’m excited to announce that I have a guest post from one of my favorite bloggers! A glamorous revelation! Munachi and I have been working on this for weeks to try and bring some diversity to both of our blogs. So today she is going to be talking about how to monetize your blog, and my post is about “Finding the perfect pair of jeans“.

Monetizing your Blog

Monetizing is a major part of the blogging world. Deciding if you should monetize, figuring out how to do it, and making the most out of your potential blogging income can become so overwhelming a lot of times you end up making so many mistakes or being discouraged. Yeah we know we could get thousands of dollars of free stuff and advertising every month if we had 20,000 views a month or 1,000 followers on Bloglovin’ or a combined social media following of 13k, but what about those of us who aren’t there yet?? If we could have all of that we obviously would, but we don’t so what do we do? You can monetize many different parts of your blog such as sidebar ads, sponsored series, and hosting custom giveaways, but knowing if you can, which brands to reach out to, and how much to charge can be murky so I’m coming clean about my blog’s money making strategies. From one small blogger to another here are the 3 things you should think about when you’re trying to monetize your blog:

photo1Affiliate link programs can and will kick you out of their program if your blog doesn’t lead to enough clicks, purchases, or sign ups. For the ones that don’t kick you out you might never reach the threshold to cash out and all of the work you put in is wasted. Even if you have native advertisers or sponsors, the probably won’t be to happy about paying for something that doesn’t give them a valuable return. The more page views you have the more potential you have to make money, but waiting until you have at least 1,000+ a month will make monetizing easier for you and your clients.

photo2The more specific your niche is the easier it is to pinpoint what will be successful on your blog. Knowing what you’re readers want, what they like to buy, and where they like to shop will make finding brands that will like to advertise or sponsor you a more enjoyable process. Every time I reach out to a brand I specify my niche so that they know they fit in perfectly with my blog which makes them more likely to work with me. Saying “I love to feature small brands that have a strong online presence, especially on Instagram (who doesn’t love pretty product photos?!) and fun items my readers can buy online, wear everyday, and tell their friends about.” works much better than “I have a passion for fashion and love everything in yous store. I think my readers will love it, too!”

photo3First you need to know what kind of advertising and money making aspects you want on your blog. Affiliate links can be a lot of work but if you primarily do OOTDs and you have the readership for it then you go ahead and try it. Very few of my posts are OOTDs and like I said before I focus on small businesses (which means they’re VERY rarely part of an affiliate program) so I like native advertising and sponsored posts. Having an ad on your side bar takes little to know work to install and by charging $10-$15 a month and having 5-7 ads at a time you can make over $100. Sponsorships take much more work but by working closely with a brand you build a relationship that can lead to further opportunities. I have a base rate of $50 per sponsored post (based on approx 5 hours of work) and $120 for a sponsored series (3 post minimum). Decide how much you’re going to charge based on your readership. Mine are based off of 2,000 pageviews a month and include discounts and deals to make the brand feel like they’re getting the most value for their money. I have specific discounts for advertisers who also want to do sponsored posts, a small extra fee for hosting a customized giveaway, and give a month of free advertising to brands I hope to work with extensively in the future. Content it king… But so is customer satisfaction!

 -Munachi

Click here to see what I posted on her page! Enjoy!

 

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2 comments

  1. Gabriela · August 1, 2014

    Great info for someone just starting out in the fashion blogging world- thanks for sharing!

    Like

  2. kutukamus · August 4, 2014

    Nice piece, Kierra. I’m giving it a thought. 🙂

    Like

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